New Statewide PSA Campaign Highlights Move Over Law, Distracted Driving

A new statewide public service announcement campaign aims to educate motorists about New York's Move Over Law and other dangers of distracted driving. The New York State Thruway Authority and the Governor's Traffic Safety Committee (GTSC) say the campaign entitled "They Trust You" highlights the responsibility every driver shares to protect highway workers, first responders, tow truck operators and others who work on New York's roadways. Funded through a $250,000 GTSC Highway Safety Grant, the campaign will run across New York State through the end of September on television, streaming, social media and various digital platforms. PSAs will appear in both English and Spanish

The campaign comes amid an increase in Move Over Law violations and roadway incidents involving highway workers. In 2024, two Thruway Authority maintenance employees were killed and another was critically injured in separate incidents involving motorists who failed to move over. In 2025, there were 228 crashes leading to 28 injuries in Thruway work zones, the highest level since 2020.