Two hometown organizations with national reach are joining forces to support the fight against ALS. Southern Tier Brewing Company and the National Comedy Center have partnered to launch Bit by Bit Blonde Ale, a limited-release 5.1% Blonde Ale created to raise funds and awareness for ALS research. The beer is now available at Southern Tier Brewing Company taprooms and the National Comedy Center, as well as select local retailers, with proceeds benefitting ALS Therapy Development Institute (ALS TDI) and the Sean M. Healey & AMG Center for ALS at Massachusetts General Hospital.
Throughout the campaign, Southern Tier Brewing Company will donate $1 from every draft pint sold and $1 from every four-pack purchased to-go to support ongoing ALS research efforts.
The beer's name, Bit by Bit, draws inspiration from the comedy "bits" that have brought people together for generations while also reflecting the incremental progress being made every day in the fight against ALS. Just as breakthroughs in research happen bit by bit, every pint and four-pack sold contributes to advancing critical research and bringing hope to those impacted by the disease. The collaboration was created to celebrate community while supporting a cause that affects thousands of families across the country.
ALS, also known as Lou Gehrig's Disease, is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord. Nearly 30,000 Americans are currently living with ALS, and every 90 minutes someone is diagnosed with the disease. Through the Ales for ALS program, breweries across the country help fund critical research and raise awareness for those impacted by the disease.
The campaign will also include opportunities for guests to participate in special giveaways, including a chance to win tickets to the National Comedy Center's Lucille Ball Comedy Festival and a two-night stay at the Chautauqua Harbor Hotel.
Guests can learn more about the campaign, make donations, view event schedules, and enter giveaways by clicking here. The Bit by Bit campaign will run through Monday, July 6th.
